How Brandible Created a Custom Fast&Up Reload Tube PR Hamper That Influencers Couldn't Ignore
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In a world where influencers receive countless PR packages every week, standing out requires more than great products—it requires creating an experience worth remembering.
When Fast&Up approached Brandible, the goal was simple: create a PR hamper that would instantly capture attention, spark curiosity, and encourage influencers to engage with the brand even before trying the product.
The result was a fully custom-designed PR box inspired by Fast&Up's iconic Reload Tube, packed with bespoke merchandise and thoughtful brand storytelling.
The Challenge
Traditional PR hampers often get lost in a sea of similar-looking boxes.
Fast&Up wanted something that:
- Immediately reflected the Reload product identity
- Created a memorable unboxing experience
- Delivered strong visual appeal for social media content
- Included useful branded merchandise that influencers would continue using long after the event
The hamper needed to feel like an extension of the Fast&Up brand rather than simply a box containing products.
Bringing the Fast&Up Reload Tube to Life
Instead of creating a conventional box, Brandible designed a giant version of the Fast&Up Reload Tube.
The oversized cylindrical structure instantly connected the packaging to Fast&Up's flagship product while creating a unique visual impact.
Every detail was carefully considered:
- Custom Fast&Up branding across the entire surface
- Premium finish matching the brand identity
- Oversized tube construction for maximum shelf appeal
- A specially designed lid featuring a raised 3D Fast&Up logo
Most importantly, the opening mechanism was designed to recreate the familiar experience of opening an actual Reload Tube, creating an immediate connection between the packaging and the product.
Designing an Unboxing Experience
Great PR kits don't just look good—they tell a story.
Every item inside the hamper was selected, designed, and produced to enhance the Fast&Up brand experience.
Custom Fast&Up Brochure
The brochure introduced influencers to the brand, product benefits, and event information while maintaining a premium visual identity consistent with the packaging.
Creative Sticker Sheet
One of the most engaging additions was a completely custom sticker sheet designed around the Fast&Up brand universe.
The sheet featured:
- Fun graphic elements
- Brand-inspired illustrations
- Lifestyle-themed designs
- Social-media-friendly visuals
These stickers encouraged influencers to personalize laptops, water bottles, notebooks, and more while organically extending brand visibility.
Merchandise Designed for Everyday Use
Rather than filling the hamper with generic promotional products, Brandible focused on creating items that recipients would genuinely want to keep and use.
Custom Hand Fan
A fully branded hand fan featuring Fast&Up graphics and colors was developed specifically for the campaign.
Functional, lightweight, and visually striking, it became both a useful accessory and a memorable brand touchpoint.
Embroidered Hand Towel
A premium blue hand towel was created in Fast&Up's signature color palette.
The finishing touch was a carefully embroidered Fast&Up logo positioned on the lower corner, giving the product a premium retail-quality feel rather than a typical giveaway item.
The Showstopper: Mini Utility Backpack
Among all the merchandise, the standout piece was undoubtedly the custom mini backpack.
Designed in Fast&Up's signature blue color, the bag featured front branding and a highly practical form factor.
Perfect for carrying:
- AirPods
- Keys
- Small accessories
- Everyday essentials
The mini backpack could be attached to belts, backpacks, handbags, or luggage, making it a product influencers would continue using long after the campaign ended.
This focus on utility helps transform promotional merchandise into lasting brand exposure.
Event Integration
The PR kit also served as an invitation experience.
Inside the tube, recipients found:
- A custom-designed event invitation
- A branded event wristband for entry
By combining the invitation with the merchandise and product experience, the hamper became part of the event journey rather than a separate promotional asset.
The Product Experience
No Fast&Up hamper would be complete without the products themselves.
Alongside the custom merchandise, the tube included:
- Two Fast&Up Reload Tubes
- One Fast&Up Reload Mini Bottle
- One Fast&Up Reload Sachet Pack
This allowed influencers to immediately experience the product while being immersed in the larger brand story created through the packaging and merchandise.
What Made This PR Hamper Different?
Many influencer kits focus only on presentation.
This project focused on three critical elements:
1. Brand Recognition
The giant Reload Tube immediately communicated the brand before the package was even opened.
2. Memorable Unboxing
The custom opening mechanism and 3D logo lid created a tactile, engaging experience.
3. Useful Merchandise
Every item inside was designed to be functional, increasing the likelihood of long-term usage and continued brand visibility.
From Concept to Creation
Every custom component in this project—from the oversized tube and premium packaging structure to the embroidered towel, mini backpack, event accessories, and creative collateral—was conceptualized, designed, sourced, and produced by Brandible.
The result was more than a PR hamper.
It was a complete branded experience that transformed a product launch into a memorable influencer interaction.
Looking to Create a PR Hamper That Gets Remembered?
At Brandible, we help brands move beyond ordinary gifting and create custom merchandise, influencer kits, event hampers, and branded experiences that people actually want to keep.
Whether you're launching a product, hosting an event, onboarding clients, or engaging creators, we can design and produce every element from scratch to bring your vision to life.
Ready to build your next unforgettable PR experience? Contact Brandible to start your custom project.